Branding & Corporate Design
Creating brands that get you noticed. KERN Marketing Group takes pride in creating original, effective and successful brands. We research your demographics, industry and business to develop unique solutions to connect your company with the right audience on a deeper level. We don’t merely put together a color scheme and logo; we create an experience that will be remembered into the future.

Our Branding & Corporate Design Services Includes:
Logos & Marks • Annual Reports • Stationery • Business Cards • Brochures Collateral • Packaging • Banners & Posters • Billboards • Signage View Our Branding Portfolio

Branding & Corporate Design

Copywriting
Copywriting covers a wider area than most people expect. Most campaigns start with an idea, and that idea begins with words. In marketing, words are needed to succeed, and we use words to produce advertising copy, articles, brochures, collateral material and direct mail. KERN Marketing Group also creates titles, slogans, speeches, marketing/sales letters, business and marketing plans, scripts for radio and tv ads and advertorials; email, voicemail and flyer messages, training manuals and news releases.

From ad copy to press releases, we've got the right words to develop your image, your brand, your script and your ad. Copy can be short or long, but it needs to communicate your message, stay on target and continue to build upon the idea.

Copywriting

Database & Content Management
KERN Marketing Group will help manage and grow your business email database. Our interactive media department is experienced in web-based marketing, which includes e-newsletters and promotions.

Database & Content Management

Marketing Technology Solutions SEO
Your company’s website could have the best content in the world, but if your site isn’t structured in a way search engine crawlers can read it, you could be missing out on having a strong online presence: search engine traffic.

KERN Marketing Group’s interactive team works with clients to create a comprehensive search engine optimization plan involving on-page code structure, content creation and a link-building strategy. With professional experience in digital media buying, KERN Marketing Group also manages search engine marketing strategies for clients, including Google AdWords.

Online presence is key. Your company may have great content, but if it isn’t structured in a way search engine crawlers can read, you could be missing out on search engine traffic. We make sure your potential customers see your message through proper search engine optimization solutions.

Marketing Technology Solutions SEO

Media Planning & Placement Most businesses see the importance of media planning and placement, but are limited by budgets. We understand that, and have the expertise to pinpoint where to buy and where to spend your media budget. It is not just what you buy—it is also what you don’t buy. We specialize in determining where your media dollars should be spent to maximize the most effective results in your bottom line.

In addition, KERN Marketing Group analyzes media data, including Nielsen ratings, Arbitron information and SQAD (Spot Quotations and Data), to create a strong media plan to reach your target audience for the lowest possible cost. Our goal is to get your message to the right people, at the right time, for the right price.

After identifying specific marketing objectives, KERN Marketing Group will make recommendations and participate in the implementation of precise strategies to reach those objectives. We provide media services including media strategy, planning, negotiation, media placement, schedule monitoring, work and process all co-op or corporate media requirements, develop mailing lists and monthly email blasts. We also produce and distribute press releases on a regular basis, and recommend community public service options. KERN Marketing Group focuses and has expertise in the coordination of internal promotions with vendors and the media.

Media Planning & Placement

Promotions
With the years of experience KERN Marketing Group has working for the media, we understand what it takes to execute a successful promotion through internal and external marketing. We value the relationships with our media partners. This relationship helps our clients get the most in return from their media investment.

Promotions

Public Relations & Media Interface
KERN Marketing Group has a top-notch public relations department. We work in all facets of consumer and business-to-business communications, including media and community relations, as well as special events. Our experienced PR staff work to build total awareness communication for clients on a local, regional and national level.

Public Relations & Media Interface

Social Media
Graphic--Facebook. Twitter. YouTube. LinkedIn. Pinterest. Blog Spot. Instagram. Tumbler. GooglePlus. Unsure of what social media outlet is right for you? We tweet, like, pin and blog. Running a business takes enough work without having to continuously update your Facebook status. We understand that running a business page is different than running a personal social media page. We’ll develop your social media strategy and plan, and regularly create posts that relate to your business and keep your audience engaged.

Interested in social media contests for your business? We do that too!

Social Media

Strategic Marketing & Planning
One of the most critical services we offer is strategic planning. By working in tandem with our clients, we develop goals and objectives, as well as the strategies and tactics necessary to achieve them. KERN Marketing Group is committed to providing the expertise and objectivity necessary to develop successful marketing and communication plans, keeping the bottom line in continuous focus.

Strategic Marketing & Planning

Web Design & Development
Web design involves intense planning and organization for seamless operation. Our talented team executes web design from start to finish by creating a site that, is not only eye-catching, but delivers results.

KERN Marketing Group builds websites that include an option for responsive websites that are accessible, operational and easy to read across all media devices that potential customers use. Our experienced designers and developers approach website development with a user-oriented, content-driven approach. This allows us to focus on prioritizing information for the client and end user by eliminating superfluous design elements on appropriate media devices.

Web Design & Development