Most businesses see the importance of media planning and placement, but are limited by budgets. We understand that, and have the expertise to pinpoint where to buy and where to spend your media budget. It is not just what you buy—it is also what you don’t buy. We specialize in determining where your media dollars should be spent to maximize the most effective results in your bottom line.
In addition, KERN Marketing Group analyzes media data, including Nielsen ratings, Arbitron information and SQAD (Spot Quotations and Data) to create a strong media plan to reach your target audience for the lowest possible cost. Our goal is to get your message to the right people, at the right time, for the right price.
After identifying specific marketing objectives, KERN Marketing Group will make recommendations and participate in the implementation of precise strategies to reach those objectives. We provide media services including media strategy, planning, negotiation, media placement, schedule monitoring, work and process all co-op or corporate media requirements, develop mailing lists and monthly email blasts. We also produce and distribute press releases on a regular basis, and recommend community public service options. KERN Marketing Group focuses and has expertise in the coordination of internal promotions with vendors and the media.